We are currently living in the century that thrives off technological innovation. Which leads to the question many consumers of these revolutionary products are asking, how will they top what has already been done? Where there is a will, there is a way, especially for billion dollar enterprises such as Nike. They are launching their latest upgrade to the fitness sport band trend with the Nike FuelBand. This new health band is more than just a watch, it also monitors your daily activity to accomplish fitness goals.
With the corporate wellness world on the fast track to total company involvement, finding creative and fun ideas to tie in the newest technology will only bring companies closer to that goal of healthier organizations. Using fitness-tracking technology is an effective and exciting way to get employees more involved in managing their health. The consumer- friendly model that Nike follows points to a shift in the market where accountability and ease of use is paramount. This allows the US to continue to move towards a healthier nation.
This approach to the fitness market is great for consumers, but can we promote this product towards different clientele?
As companies begin to integrate solutions such as the FuelBand and other revolutionary health & wellness tools like ETrainer, they will experience an increased awareness of healthly living throughout their organizations. These useful tools will begin building a framework making it easy and effective to incorporate.
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